Planning your exhibition communication
Connect the stand, printed materials and digital announcements through one idea.
01 Choose the main message
Decide what visitors should remember about the brand. Define this before building a list of products and services.
02 List the touchpoints
Bring stand surfaces, roll-ups, brochures, invitation emails, social announcements and stories into one plan.
03 Design for viewing distance
A headline seen from across the hall needs different detail from a product panel or a brochure held in the hand.
04 Get the technical dimensions
Ask the stand supplier for surface sizes, cutting templates and installation limits. Design using these confirmed measurements.
05 Work backwards from the event
Plan production, shipping, print approval and design approval from the event date backwards. Assign a responsible person to each step.